I did an ambigram for the band name 'OKGO'. I've seen the band's cool, creative video clips plenty of times; they came back into my mindset when I stumbled over an interesting article about how their video clips inspire students and help educators teach science and technology.
Here are the starting sketches I did to test different ideas:
I picked some ideas that I though would work best
I started working the two best sketches. The band is known for it's array of colors, with most clips involve each member wearing a different color. So figured I should have four colors in my logo design.
For the first style, I thought I'll add elements from their videos clips, and something that will represent gears in motion.
For the second style, I thought I'll throw around some paint
(pun intended of course) as a reference to their clips involving a lot of good splashing.
So yeah, the band have always been inspiring with their great work. I usually say how the sound and music are not a small part of a creative video, but just as equal. In the case of the band, it's the opposite, their music is really nice, and the visuals go hand in hand.
Thank you for reading, to see their videos check this.